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Contents

Wiki-book

Sustainability 2.0
Sustainability 2.0

A wikibook is a book with open content that anyone can edit. Just like a Wikipedia article, each part of a wikibook can be corrected, enhanced and discussed with other participants.

Why is Sustainability 2.0 a wiki book?

Sustainability 2.0 by Ernesto van Peborgh and the Odiseo team was finished in August 2007. This book is the result of collaboration and collective intelligence. And, as such, we expect it to be improved.

The goal is for the book to circulate between citizens, businesspeople, neighbors, scholars, organizations, universities and activists, so that it can grow with the knowledge that is out there, dynamic and alive. Sustainability 2.0 can only be if it is with others, with you. Welcome to the journey!


Sustainable Development

Chapter 1 – A New Paradigm

Chapter 2 – The Sustainable Company

Chapter 4- The Conversation Age

Chapter 5- The Network Generation

Participative Media and Web 2.0

Chapter 7- From Traditional Advertising to Conversation

Chapter 8 - Collective Intelligence

Chapter 9 - We, The Media

Chapter 10 – Consumer Power

Chapter 11 - Welcome to Enterprise 2.0

Chapter 12 - ... When the World Began to Understand


Epilog: The 2.0 Era Is Born

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